Buying Journey Insights
The buyer's journey can be broken down into three stages that describe how visitors advance along their path to acquire a product or service: the awareness stage, the consideration stage and the decision stage. Read more
How it works
https://pathmonk.com
September, 2021
Buying Journey Score Index:
Understand the decision process of the visitors on your website.
The performance score is calculated comparing millions of websites Buying Journeys.
Awareness
Consideration
Decision
Buying Journey Cycle
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Time
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On avg visitors use 6h 52m 31s to complete your website goal
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The longest conversion took 5 days, 14h 51m 35s
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Pageviews
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The buying cycle requires on avg 2.5 pageviews from a visitor to convert
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The Longest conversion took 6 pageviews
Audience Distribution
Traffic
 Desktop 672 (41%)  Mobile 957 (52%)  Tablet 257 (7%) |
|
Desktop 9 (60%) Mobile 6 (40%) Tablet 0 (0%) |
September, 2021
Opportunities Overview
Total visitors
23.1K
Awareness
14.5k
Consideration
2.5K
Decision
548
11
Conversion goals
Landing Stage
Users view 1.2 pages on avg before they leave. Review suggestion to boost engagement.
Awareness Stage
Only 14% scroll beyond the fold screen.To entice scrolling check these 3 tips.
Consideration Stage
Only 7.33% complete the consideration stage. See ways to hook visitors.
Decision Stage
Only 11 of 548 people in the decision stage signed up.See how to write converting CTA's.
The system detected 4 improvement opportunities
Opportunity detected
More than 47% of visitors leave the website before building trust.
Category
Trust Building
Improvement opportunity:
Research shows it takes visitors less than .05 seconds to form an opinion if they trust your website.
Be deliberate and intentional with the display of social proof on the top of your homepage.
When you provide numerical proof you’ll increase your chances of establishing instant credibility on your website.
Numbers speak for themselves so the idea behind the unquestionable social proof is that it’s just that, unquestionable.
Consider the example from Basecamp, a leading project management software. The headline reads “2,826 businesses signed up last week to get results like these…"
Opportunity detected
Only 14% of your visitors really start to engage with your website.
Category
Problem Solving
Improvement opportunity:
The extent to which you can grab & hold the attention of first time visitors will make or break their journey.
Review your above the fold content and make sure that the following basics are in place:
By explaining the problem you’re reminding visitors of the pain points (and how much they want to fix them) while making them feel you truly understand their issues.
The visitors are coming to your website in search for solutions to problems, not to feel good about themselves. The reward of feeling good comes after the problem is solved.
1. Headline: Describe what the product does in the title. Make it simple and direct, you can use the problem it’s fixing on the title like “No more <problem”, “Improve <problem>”, Want less <problem>?
2. Subheadline: Very briefly introduce (one sentence) how the product achieves that.
3. CTA: Have a clear and simple CTA (free trial or demo), that’s visible above the fold!
Opportunity detected
Only 7% complete the consideration stage.
Category
Adressing Objections
Improvement opportunity:
People are sincerely considering your offer but they hesitate. A good way is to actively adress your visitors objections.
Objections are simply a set of questions that people will have related to their buying process. When it comes to objections it’s very simple...if you don’t answer them, visitors will be considering converting for way
too long and they might actually never do it!
Collect the objections that clients have before they buy (from sales calls, user interviews etc.) and make sure to adress them on your website.
Opportunity detected
Not more than 2% of all the visitors in the decision stage signed up.
Category
Call To Action
Improvement opportunity:
Visitors in the decsion making stage are truly your potential customers as they went through all the steps of the prior stages.
Clearly communicate the benefits they receive by signing up on your website. In order to be interested and excited about your offering, the value must be distinct and understandable. Therefore, avoid the default generic phrases in your call-to-actions that are uninspiring and repetitive.
For example, it is much easier to understand the value of:
Read for free
Create a meal plan
Versus the generic and all-to-common:
Get started
Try now
You need to provide an incentive within the call-to-action.
Conversion Report
ALL
Total visitors
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Bounced (--)
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Awareness
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Consideration
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Decision
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Conversion goals
